How to sell Air purifiers on Shopify
Shop Stories may get paid commissions for purchases made through links in this post.
Air purifiers are increasingly becoming a popular item in households all over the world. They are used to purify air by removing impurities such as dust, allergens, pollutants, and odor from the air. However, there are unique challenges that ecommerce entrepreneurs face when selling air purifiers online, and in this article, we will cover 7-8 tips on how to overcome them.
The first challenge when selling air purifiers is finding a target audience. Not everyone is aware of the benefits of using air purifiers, so it's important to find a specific niche of customers who are interested in maintaining clean and fresh air. When finding your target audience, create content and marketing materials that explain the benefits of air purifiers, such as the health benefits, the benefits for pet owners or smokers, and their usefulness in cleaning rooms where air quality is suffering.
The second challenge is providing detailed product information. Most customers want to know what they are spending their money on, so it's important to provide complete and accurate product descriptions. Include the specifications, measurements, features, and benefits to make the customer’s buying process easy and quick.
The third challenge is pricing. Air purifiers come in different sizes, with different features and using different technologies which affect their pricing. Since there are low-end as well as high-end air purifiers, it's important to carefully price your products, so that they are affordable for the target audience while also being profitable for your store.
The fourth challenge is trustworthiness. Since air purifiers are relatively expensive, many customers may not trust your store if they haven’t heard of it before. Create trust by adding testimonials from happy customers, validation from safety or quality standards, and partnering with reputable brands.
The fifth challenge is shipping. Since air purifiers are larger than average items, their shipment cost and logistics takes more effort. It's important to ensure that the ecommerce store’s backend logistics are optimized to effectively track, stock and ship these items.
The sixth challenge is providing customer support. Since air purifiers can be technical and may require a little guidance as to how to operate or choice of the right type, timely and effective customer support is key to ensuring that customers feel confident in what they are buying.
The seventh challenge is driving traffic to your site and converting visitors into buyers. Social media platforms such as Facebook and Instagram, search engine optimization (SEO), and email marketing are effective ways of driving targeted traffic to a Shopify ecommerce store. Discern your target audience and fine-tune your marketing messages around them, as this means better returns on ad spend.
The eighth and final challenge is returns or exchanges. It's important to have a clear policy in place for returns or exchanges, to avoid confusion or harm to your reputation in case some buyers misunderstand the package size, effectiveness or operation of the product. Display the store's policy clearly and ensure customer support is both responsive and helpful throughout the exchange process.
Shopify is uniquely positioned to sell air purifiers owing to its ease of use and several features that make ecommerce entrepreneurship easy, quick, and highly efficient. Shopify offers an easy-to-use platform, an intuitive checkout process, a wide range of available apps, and integrations with other essential ecommerce tools. With Shopify, entrepreneurs selling air purifiers can more easily overcome the unique challenges of selling this item online.
Shop Stories is designed to provide inspiration through stories about ecommerce success. Articles on this site including names, businesses, locations and any other element of the story have been created with a combination of human inspiration and generative AI. Articles may contain inaccuracies, untruths and possibly incorrect or dangerous advice. Use at your own risk.