How to sell Designer Rugs on Shopify

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Hey guys!

If you're in the business of home decor, particularly with Designer Rugs, you already know that selling these high-quality pieces can be quite the challenge. From the elevated price point that some customers may shy away from to the logistical difficulties of shipping such a large item, you've got your work cut out for you. However, with a little bit of guidance, you can overcome these challenges and make those sales. Here are ten tips on how to sell Designer Rugs on your Shopify store:

Shop Stories interview with the owner of a How to sell Designer Rugs on Shopify

1. Highlight the quality: Designer Rugs are high-quality pieces crafted from top design houses. Your customers will appreciate it if you take the time to highlight the quality of these items. So make sure that you clearly state the Designer Rug's materials, the process that went into making it, and the level of detail and care that went into its creation.

2. Provide detailed images: Offering high-quality images of your Designer Rugs will give customers a better view of what they might be investing in. Make sure that your photos are clear, highlight specific features of your Designer Rug, and show the item from multiple angles.

3. Offer free shipping: Shipping a Designer Rug can be a logistical nightmare, but offering free shipping can be a major motivator for customers. To keep the shipping costs down, you could factor the shipping cost into the price of your Designer Rug, or offer free local shipping if you have a physical store front.

4. Offer simple & secure payment options: Providing easy PayPal or Shopify Payment options will simplify your customer's decision-making process and give them peace of mind that their transaction is secure.

5. Create product bundles: If you sell household decor in addition to Designer Rugs, consider pairing your Designer Rugs with complementary items in a bundle. Bundling can incentivize customers to purchase multiple items at once, increase their cart value, and help you move more inventory.

6. Go social: Social proof is a powerful tool for all types of businesses. With Designer Rugs, you can leverage social media platforms like Instagram and Facebook to win over customers with high-quality product photos, endorsements from happy customers, and creative stories around the product's origin.

7. Partner with influencers: Tapping into an influencer's audience is a great way to increase your reach and make more sales. Think about partnering with design bloggers, home decor influencers, or interior design professionals that are well-respected in your market.

8. Leverage customer reviews: Customer reviews act as a trust-building catalyst by providing a clear-cut view of the product through the eyes of your other customers. Ensure that your Shopify store has an option for customers to leave reviews on your Designer Rugs, and feature the most positive feedback on your store's homepage.

9. Personalize the experience: Designer Rugs are an intimate part of the home, and customers may need a personal touch in their shopping experience. Offering a virtual or physical consultation will help them understand what they're getting, ensure the Designer Rug suits their design aesthetic, and make the sale.

10. Provide excellent service: Above all, excellent customer service can make a significant difference in your ability to sell Designer Rugs. Provide your customers with effortless returns or exchanges, personalized one-on-one expertise, and proactive updates on the status of their purchase.

So that's it, folks! Those are ten ways you can make the most of your Shopify store to sell Designer Rugs. But why is Shopify uniquely suited to sell Designer Rugs? For starters, its user-friendly interface and clean, modern design aesthetic provide an excellent platform for showcasing your product. Furthermore, it's got all the bells and whistles you need to integrate with social media, automate chores, and connect with different marketing channels. It's also fantastic in that it provides a seamless checkout experience, making it easy for customers to complete their purchase without any hiccups.

We hope this guide has been helpful for those looking to sell Designer Rugs! Good luck, and get selling!

Shop Stories is designed to provide inspiration through stories about ecommerce success. Articles on this site including names, businesses, locations and any other element of the story have been created with a combination of human inspiration and generative AI. Articles may contain inaccuracies, untruths and possibly incorrect or dangerous advice. Use at your own risk.

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