How to sell Dog crates on Shopify

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Shop Stories interview with the owner of a How to sell Dog crates on Shopify

Selling dog crates may seem like a simple task, but there are actually quite a few unique challenges that come along with it. If you're looking to sell dog crates on Shopify, here are some tips to help you make the most of your ecommerce business.

1. Know Your Audience

Dog crates are intended for a specific audience – dog owners. Know what they're looking for when shopping for a crate and make sure your product meets those needs. For example, some owners may need a crate that's easy to travel with, while others may want a crate that can double as furniture in their home.

2. Highlight the Benefits

When marketing your dog crates, focus on the benefits they offer to both the owner and the dog. Highlight the security and comfort that a crate can provide, as well as the convenience it offers for travel or training purposes.

3. Offer Different Sizes

Dogs come in a variety of sizes, so it's important to offer crates in different size options. Make sure you have a range of sizes available to fit different breeds and weights of dogs.

4. Include Reviews

Product reviews can be a powerful tool in building trust with potential customers. Encourage customers to leave reviews and feature them prominently on your website to provide social proof of the product's quality.

5. Provide Clear Sizing Information

Be sure to include clear sizing information for each crate on your website. This can help customers make a more informed decision and avoid the hassle of having to return a product that doesn't fit their dog properly.

6. Display High-Quality Product Photos

Good quality product photos can make a big difference when it comes to ecommerce. Make sure your photos are high-resolution and showcase the product from multiple angles, to give customers a clear idea of what they're buying.

7. Consider Offering Bundles

You can offer additional value to customers by creating crate bundles that include bedding or toys, for example. This can help persuade potential customers to choose your products over others.

8. Utilize Shopify's Apps and Plugins

Shopify offers a variety of apps and plugins that can help you manage and grow your ecommerce business more effectively. You can find apps that help with things like shipping and inventory management, as well as plugins that can help you optimize your website for SEO or improve your product photography.

Ultimately, Shopify is uniquely suited to selling dog crates because of its flexibility and ease of use. With the right tools and strategies in place, you can reach a wider audience and provide high-quality products and services to dog owners around the world.

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