How to sell Sunscreen on Shopify

         

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Selling Sunscreen: Tips for Success on Shopify

Selling sunscreen is a unique challenge. Unlike other beauty and personal care products, sunscreen is considered a seasonal item and typically sells best during the summer months. Additionally, there are many different types of sunscreen available, each with its own set of features and benefits. So, how do you successfully sell sunscreen on Shopify? Here are 7-8 tips to help you overcome the challenges.

1. Educate your customers - Sunscreen buyers want to know what they’re getting for their money, especially if they’re investing a lot of money into a premium product. To help with this, create a “Sunscreen Guide” for your customers, explaining the different types of sunscreen, how to choose the right SPF, and the benefits of using your products.

2. Highlight the benefits - Sunscreen is an essential product for healthy skin. Leverage this by showcasing the benefits of using your products, such as how they protect against UV radiation, prevent premature aging, and maintain skin’s natural moisture.

3. Offer bundling deals - To encourage customers to buy multiple sunscreen products, offer bundling deals, such as “buy 2 get 1 free” or “20% off when you buy 3 or more”. This can help increase your average order value and incentivize customers to buy more.

4. Use high-quality images - Showcase your product with clear and attractive images. Use multiple angles, including the front and back of the package, so customers can see what they’re getting. Use lifestyle photos to show your sunscreen in use at the beach or during outdoor activities.

5. Leverage social media - Sunscreen is an ideal product for social media marketing. Show customers your products in action by sharing images of people using your sunscreen while enjoying outdoor activities. Use popular summer hashtags to help increase visibility of your brand.

6. Provide in-depth product descriptions - When describing your products, be sure to provide detailed information, including the active ingredients, SPF level, and any other features, such as waterproof or sweat-resistant formulas.

7. Offer free samples - Customers are more likely to purchase a sunscreen product if they can try it out first. Consider offering free samples with each purchase or as a promotional offer to encourage customers to try your products.

Shopify is uniquely suited to selling sunscreen because it’s easy to set up and customize your store, offers a wide range of apps and integrations to enhance your selling experience, and provides an intuitive checkout process for customers. Plus, Shopify’s SEO features can help your store rank higher on search engines, making it easier for customers to find your products.

In conclusion, selling sunscreen on Shopify can be a unique challenge, but by following these tips and taking advantage of Shopify’s features, you can successfully sell your products and help customers protect their skin during the summer months.

         

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