Gift store

         

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Interview with Sofia Rodriguez, owner of The Giftery in Boca Raton, Florida.

1. How did you come up with the idea for The Giftery?

I've always loved the art of gift-giving and finding unique items that truly make people happy. I wanted to create a one-stop-shop for people to find the perfect gifts for any occasion.

2. What challenges did you face when starting your business?

The biggest challenge was finding a physical location that was affordable and had enough foot traffic. It took a while to find the perfect spot, but I eventually found a great space in Boca Raton.

3. How did you market your store in the beginning?

I started off by getting the word out to friends and family and through social media. I also participated in local events and holiday markets to spread the word about our store.

4. What was the turning point in your business's success?

We started using the Shopify platform to sell our products online, which really helped our business take off. We were able to reach a wider audience and increase our sales significantly.

5. What makes The Giftery unique?

We offer a wide variety of unique and novelty items that you can't find anywhere else. We also have a personal touch when it comes to customer service and making sure people find the perfect gift for their loved ones.

6. What is your most popular product?

Our personalized gift baskets are our most popular item, followed closely by our handcrafted jewelry and artisan candles.

7. How has your business adapted to the pandemic?

We've increased our online presence and offer curbside pick-up and delivery for our local customers. We've also implemented strict cleaning protocols in our physical store to ensure the safety of our staff and customers.

8. What advice would you give to someone starting their own gift store?

Don't be afraid to take risks and think outside the box. Also, embrace technology and use platforms like Shopify to reach a wider audience and grow your business.

9. What are your plans for the future of The Giftery?

We're planning on expanding our product line and offering more personalized and custom options for our customers. We also want to open more physical locations in the future.

         

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