Tarot Shop

         

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Interview with Jackson Peters, owner of The Mystic Eye Tarot Shop located in New Orleans, Louisiana.

1. How did you get interested in tarot cards and what led you to open a tarot shop?

I’ve been interested in spirituality and the unknown ever since I was a kid. I stumbled upon a tarot deck when I was in college and the images and meanings just resonated with me. After years of practicing and doing readings for friends, I realized that I wanted to share my passion with others and help people tap into their inner wisdom. That’s what led me to open The Mystic Eye Tarot Shop in 2012.

2. What was the biggest challenge you faced when starting your business?

The biggest challenge for me was definitely the financial side of things. I didn’t have a lot of money to start with, and finding a space that was affordable and accessible was tough. I also had to learn a lot about business and marketing since I had no prior experience. But I’m a determined person, and I just kept pushing through.

3. What sets The Mystic Eye Tarot Shop apart from other metaphysical stores?

I think what sets us apart is our focus on creating a welcoming and inclusive atmosphere. I want everyone who comes into the store to feel seen and heard. We also offer a wide variety of tarot decks and other metaphysical items, so people can find what they need to support their spiritual practice.

4. When did you decide to start selling your products online with Shopify?

I decided to start selling our products online a few years ago. I knew that having an online presence was crucial for reaching more customers and growing the business. I did a lot of research and decided that Shopify was the best platform for our needs.

5. How has using Shopify helped your business grow?

Using Shopify has been a game-changer for us. It’s so easy to use and has all the features we need to run our online store smoothly. We’re able to easily manage our inventory, process orders, and offer discounts and promotions. Plus, it integrates seamlessly with our in-store inventory system, so we never have to worry about overselling or running out of products.

6. What unexpected challenges have you faced since starting your online store?

One unexpected challenge we’ve faced is figuring out how to market ourselves effectively online. It’s a whole different ballgame than in-person marketing. We’ve had to learn about social media, SEO, and other marketing strategies to get our online store in front of more people.

7. How has your success in opening an online store impacted your overall business?

Opening an online store has definitely been a game-changer for us. We’ve been able to reach a wider audience and grow our business beyond what we thought was possible. Our online sales have increased by over 50% since launching our Shopify store, and we now ship products all over the world. It’s been truly amazing to see how far we’ve come in just a few years.

Thank you for taking the time to chat with us, Jackson. It’s clear that your passion for tarot and helping others has led to both personal and professional success. We wish you all the best in the future.

         

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